![]() ![]() …and you want to host with GreenGeeks as they’re THE ECO HOST on the market (they have it in their name after all), and you want to learn who owns them, so you type “who owns GreenGeeks” and you see this featured snippet. Third, because featured snippets steal so many clicks, and because they often lead to zero-click searches, they effectively make some queries a waste of time to try and rank for.įor example, let’s say you’re a fanatic about keeping our blue planet green (I tip my hat to you) Second, featured snippets are click magnets and they steal traffic from the first 3 ranked pages. It’s all about proper answer formatting as I’ll discuss in detail below. So, your tiny eCommerce site (for example, any other website type will do) that’s ranking alongside Amazon, Walmart, eBay and other authority behemoths on page one can effectively beat them by leapfrogging them as a featured snippet. ![]() What do I mean?ĭomain authority plays no role in featured snippet selection. I asked Google “when is HostGator Black Friday 2021” and it showed me my page ranking as a featured snippet, along with the hero image from my post.įeatured snippets are important for SEO because of 3 reasons.įirst, they give you a chance to rank at the top of the SERPs when realistically you have zero chance of getting there organically with your website. They’re pulled in verbatim from one of the ranking pages on page one, and they’re Google’s way of trying to answer the query as fast as possible (some SEO’s even suspect Google want to keep people in the SERPS so they’re exposed to more Adwords links, but that’s a topic for another day). What are Featured Snippets? And Why are They Important for SEO?įeatured snippets are short text snippets that appear at the top of the SERPS for a given query. Bonus #3- How to Create Featured Snippet Opportunities?.Bonus #2- How to Get People to Click More.Bonus- Steal Your Competitor’s Featured Snippets (Literally).#7- Add a Table of Contents With Anchor Links.#4- Scale Your Featured Snippet Efforts.#2- Match the Featured Snippet Type With Your Content.7 Optimization Tactics to Score More Featured Snippets (That Work Like a Charm).How to Optimize for Ordered Featured Snippets?.How to Optimize for Table Featured Snippets?.How to Optimize for Definition Featured Snippets?.#1- Definition/Paragraph Featured Snippets.What are Featured Snippets? And Why are They Important for SEO?. ![]()
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